Nike Just Reopened their OG Blue Ribbon Sports Store
Back in 1967, Blue Ribbon Sports — the brand we now know as — opened their first retail location in Santa Monica. It was helmed by Jeff Johnson, the brand’s first real employee, and billed as a place for running nuts to link up and talk shop. It was the first location in what has turned into a massive retail empire with much, much .
Jeff Johnson, Nike’s first employee
Now, just like they do with their sneakers, Nike are returning to the OG. They’ve reopened their Santa Monica spot as an homage to history which will be used as a space for local runners to chill and chat PBs and training techniques — just like they did in the 60s.