Nike Launch Huge Footwear Mecca, the 'House of Innovation'

are set to launch their fresh new digs in NYC: the House of Innovation 000. Looking to create a seamless experience between the digital and physical, the Swoosh have constructed five massive floors located in the heart of New York City: 5th avenue. Located on the fourth floor is the world’s largest footwear floor, Sneaker Lab.

Step into Nike’s House of Innovation 000 on November 15, open daily from 10am to 8pm.