The Swoosh Continues to Droop in Latest Financials: Q2 2025
have released their , with this report rounding out the 2024 calendar year. The results are consistent with the in revenue seen in the last two quarters, with a 8 per cent decrease experienced in this quarter compared to the same period last year. Interestingly but not surprisingly, that decrease was predominately seen in the footwear category with an 11 per cent decrease seen across the two periods, whereas apparel only experienced a 1 per cent decrease. Even more so, aren’t holding up their weight, with a 17 per cent decrease between Q2 this year and the same quarter last year (albeit this only attributed 1 per cent of Nike’s overall decrease since Converse’s revenue is a drop in the water for the Swoosh’s overall brand sales).
While Nike still raked in $12.4 billion over the past three months, growth is still majorly crucial for any company, and the new Nike CEO is expected to to its steady, and often impressive, revenue increases. ‘After an energizing 60 days of being back with my NIKE teammates, our clear priority is to return sport to the center of everything we do,’ said Hill. ‘We're taking immediate action to reposition our business, so we can get back to driving long-term shareholder value. Our team is ready to go, and I'm confident you will see more moments of NIKE being NIKE again.’ In fact, when looking at the growth between Q1 and Q2 2025, there's actually been a nice 7 per cent increase in revenue.
On the financial performance of this quarter, Executive Vice President and Chief Financial Officer Matthew Friend had this to say: ‘NIKE's second-quarter financial performance largely met our expectations, as we continue to make progress in shifting our portfolio. Under Elliott's leadership, we are accelerating our pace and reigniting brand momentum through sport.’
Once Hill has settled into his role and his policies and changes start taking effect, it will be very interesting to see how this reflects in their financial and cultural standing. Stay locked to Sneaker Freaker for updates on how this will play out.