Nike Virtual Studios Links With EA SPORTS
Virtual Studios – an geared toward building out their digital products and experiences – have announced a new partnership with EA SPORTS. Linking two of the most prominent sports-and-entertainment behemoths, the new collaborative venture will be geared toward enriching virtual experiences for .SWOOSH members across the globe.
Ron Faris, GM of Nike Virtual Studios, comments, ‘Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them. This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base. ’
The collaboration aims to give users who are part of Nike’s digital community access to all new types of customisation within the EA SPORTS world, providing players with even more opportunities to express themselves in future EA SPORTS titles.
‘Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport,’ says SVP of brand at EA SPORTS & Racing, Andrea Hopelain.
.SWOOSH is still currently running a closed beta, but registration to become a member is open via .
Expect more details on this partnership to arrive in the coming months – in the meantime, stay locked to SF for updates.