Nike Introduce ‘Well Collective’
continue to strive to develop new initiatives in their surrounding spaces. The Swoosh’s latest development is called the Nike Well Collective and focuses on their commitment to delivering innovation, expertise, services and experiences across body, mind and life. Inspired by insights from women, Nike Well Collective is designed to support wellness journeys for everyone. Up there are five pillars the initiative is founded upon, including movement, mindfulness, nutrition, rest and connection.
With these pillars set in place, the Well Collective also has women at the forefront, championing their experiences, research and insight. Amy Montagne, VP/GM of Global Nike Women’s, said, ‘Inspired by insights from our Nike Women’s consumer, Nike Well Collective is designed to support wellness journeys for everyone however they define them. It celebrates all bodies and all forms of movement. Because we know holistic fitness is more than just sport, it’s focusing on body, mind and life. As Nike exists to champion athletes and sport, our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.’
Celebrating the joy of movement, the power of mindfulness and the benefits of ‘considering the whole self’, the new collective will deliver resources, inspiration and knowledge for moving your body, research-backed methods, such as meditation, visualisation and much more.