Niketown London Augments Reality to Customise Sneakers

We’re living in the future, guys. Being able to whip up a brand new sneaker online is one thing, but it’s hard to get a feel for the finished product. Solving the issue, are implementing technology that allows you to view changes in real time.

Once you’ve licked the right areas in the right colours, NIKEiD will put the sneaker into production and deliver it to you.

At the moment, Niketown London only offer the service on the . But if all goes well, the futuristic service could be adopted en masse.