On Open First Flagship Store in New York City

Swiss maestros On have opened their first global flagship store in New York City, created to champion a design-centric and technologically driven approach to the in-store consumer experience.

Built around the innovative ‘Magic Wall’, On NYC is designed to provide customers with an effortless and explorative new way to shoe shop. In fact, NYC residents and visitors can schedule a virtual shopping appointment and receive product within 2-4 hours to try from the comfort of their homes before purchasing.

‘10 years ago, we set out to revolutionise the running experience. Today, we’ve reinvented the retail experience,’ said On co-founder David Allemann. ‘With design and technology at the forefront, On NYC will empower shoppers to engage with our products in an entirely new way. This year more than ever, people have found solace and joy in running. That’s why, in many ways, there has never been a better time for us to open our first global flagship store in a city that we’re confident will remain the shopping capital of the world.’

The 62 x 9 x 3 ft. Magic Wall allows shoppers to analyse their running styles in seconds on the store floor. Making use of hidden gait-cycle analysis technology, shoppers need to only run a few strides to get instantly matched with the best shoes for their individual running style. A custom-built invisible foot scanner with depth cameras not only helps choose the perfect model, but also recommends the perfect size. Additionally, the back of the Magic Wall enables shoppers to explore and try on the entirety of the On inventory, eliminating the need for shoe boxes, while also saving the time spent waiting for sizes.

Upon checkout, an advisor will bring out a fresh pair and facilitate a seamless, contactless purchase.

Located at 363 Lafayette Street in New York, On NYC will serve as a seasonal hub for the local running community where runners of all kinds can safely gather to run together and see the latest products from the brand. For more information about On NYC, head here.