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Palace Set to Open Seoul Store

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South Korea has become a serious streetwear hub over the past few years, with many considering Seoul to be a global fashion superpower and subsequently, a retail mecca. Over the past year alone, the Western world has ramped up its efforts to tap into the South Korean consumer’s tastes and spending power – with the likes of Supreme and KITH setting up shop in Seoul. The latest brand to bring its presence to the capital city is none other than the British brand Palace, who will open their doors early next month.

Teasing the store’s opening over on their Instagram account, the skate-brand-turned-streetwear-powerhouse will open their new store on February 3 at 11am KST. The video shows a quick glimpse at the store’s exterior, as well as a look at what appears to be a capsule collection designed exclusively for the opening. As Palace's biggest store so far, the space is composed of two floors totalling 468 square metres.

The new Palace Seoul store will be situated at 17 Apgujeong-Ro 50-Gil, Gangnam-Gu. Make sure to get down early if you’re passing by, and check out our Seoul Store guide if you’re in the area.

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