Exclusive Closer Look! Patta x New Balance 990v3 ‘Keep Your Family Close’

Patta recently announced they were continuing their New Balance partnership, crafting a MADE in USA 990v3 around the theme of ‘Keep Your Family Close’.

Tim from Patta got the party started back in September when he took to Instagram to post an image of the heel. The Amsterdam-based stalwart officially unveiled their whole campaign earlier this week, inviting us to a family barbecue to witness their crew of full-family-sized 990v3s.

The whole upper has been decked out in Patta flavour, doused in subtle green nubuck with electric green hits, speckled purple midsole and signature branding details. Patta’s iconic ‘P’ has been scripted on the heel tab, while their whole name has been placed in shiny foil across the lateral, rounding it out with a specialised graphic insole.

The Patta x New Balance 990v3 ‘Keep Your Family Close’ is set to drop September 30 from Patta, with a wider release to follow on October 7, alongside an accompanying apparel collection. Peep the exclusive closer look above and stay tuned for a Where to Buy guide.

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