Pharrell’s Debut Louis Vuitton Collection Orbits the Sun
Creative polymath debuted his highly anticipated collection at Paris Fashion Week today, the 50-year-old multi-hyphenate presenting a spectacular show on the historic Pont Neuf bridge – Paris’ oldest bridge.
The first act in Pharrell’s new role as the creative director of menswear, the show revolved conceptually around the sun.
‘The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility and enhancement,’ Louis Vuitton detailed in their show notes. ‘In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds.’
Still a blinding force in the streetwear orbit, Pharrell’s collection featured plenty of unique tailoring, from short suits to LV-branded ties. One of the biggest themes across the collection was the ‘Damouflage’, which took LV’s usual Damier print and turned it into a glitch camo. In terms of footwear, there was a lot going on. The main highlight were the boots that extended to almost-knee length. Pharrell also showed plenty of men's Mary Jane-style shoes, and plenty of new sneaker silhouettes, some reminiscent of bowling shoes while others looked like chunky Y2K skate footwear. Sparkly moon boots were a striking sight, and so were the fluffy slippers.
Of course, the guest lineup was absolutely stacked, with , , , and all in attendance. Pharrell also took a moment to honour fashion trailblazer and former Louis Vuitton creative director . ‘This moment is dedicated to the giant before me,’ he said in a statement. ‘To our brother in spirit.’
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