Phil Knight Recalls Creation of Nike for 50th Anniversary
Undoubtedly one of the world’s most impactful brands, today celebrates its 50th anniversary, and Bill Bowerman famously making the brand official on May 1, 1972.
Recalling the seismic moment on Instagram, Knight detailed the events that lead-up to the history-making moment.
After Onitsuka Co. terminated their contract with Blue Ribbon Sports, Knight called to mind the ‘gut punch’ that put in motion the creation of Nike as we know it today.