PUMA Signs Multi-Year Partnership Extension With Scuderia Ferrari
Fresh off the back of a mega race this past weekend at the Marina Bay circuit in Singapore that saw Carlos Sainz take his second win, have announced a partnership renewal with .
‘Since 2005, PUMA has the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with the millions of tifosi worldwide over the past two decades. I'm very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration,’ said Arne Freundt, PUMA CEO.
The partnership between the Big Cat and the F1 team began in 2005, and now in 2023, PUMA will continue to be the licensing partner for Ferrari-branded products and will also be the supplier for team and race wear for the coming seasons. Alongside the multi-year partnership signing, PUMA have been enlisted as one of the Scuderia’s premium partners, meaning their collaborative work will stretch wider.
‘Our longstanding journey with PUMA is a testament to an enduring trust and synergy to continue to embrace new opportunities together,’ said Benedetto Vigna, Ferrari CEO. ‘As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our tifosi and brand lovers.’
Stay locked to find out what the PUMA x Scuderia Ferrari Partnership holds for the 2024 season and beyond!