Reebok Tap Cam'Ron to Debut 3:AM Series

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They say an artist's best work is created in the middle of the night. In celebration of artists burning the candle at both ends to work their magic,  new 3:AM series will see six artists take a Reebok silhouette as their canvas. Each sneaker will be accompanied by a city-specific launch.

The first instalment in the 3:AM series debuted last night with graffiti artist Trouble Andrew providing his take on the . Fittingly, the launch was held in NYC, the city that never sleeps. Andrew's scribble-covered shoe sold out fast and Cam'ron came along to pump up the event.

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Reebok have confirmed that at least six more cities will receive their own sneaker and accompanying event as part of the project. Check out their  3:AM site to learn more.

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