The adidas Forum Newsroom Creators Reimagine a Basketball Classic for a New Generation
Keep your eyes on our running coverage from the adidas Forum Newsroom, live at True East in Collingwood – the heart of Melbourne.
August 26, 2021
The adidas Forum Newsroom Creators are adding the finishing touches to their projects after a few inspiring weeks working among each other. We caught up with the Creators – Beza, Jasmine and Jewel – to check out their final submissions.
Beza – The Long-Standing Forum Love Affair
Beza Mickan-White realised her original concept of incorporating the love for basketball and the unifying nature of the adidas Forum. Expressed through a short film, the clip begins in black and white, signifying the Forum’s basketball heritage. Vision then changes to colour, transporting viewers to the modern day, where the classic sneaker has transformed into a street staple for people from all walks of life, while staying true to its courtside roots.
Jasmine – Put A(US) On
Tapping into her strong sense of social purpose in building platforms for Australia’s diverse creatives and talents to rise up, Jasmine Ambarwati used the physical adidas Forum Newsroom as the launchpad of her newest program: Put A(US) On. The first episode of this interview series invites local artist Pania to share what it’s like being a creative in the current landscape, and how to support fellow artists. You can check out the full interview above.
Jewel – Stepping Into A New Narrative
Jewel Langlois produced a short video titled Stepping Into A New Narrative which, as the title suggests, explores the shifting story of the adidas Forum and what it means to a new generation. Highlighted in this video are select members of Melbourne’s creative underground, and fellow Creators who all come from diverse backgrounds. As such, the adidas Forum is presented as a versatile sneaker for multiple uses beyond its original basketball purpose.
Celebrate the reimagined adidas Forum at Foot Locker, who are stocking an exclusive white and black colourway in Mid and Low cuts. Shop it .
August 17, 2021
The adidas Forum Newsroom Creators are not only linked by their creative talents – there is meaning and purpose behind their practices. In this update, we chat to Jasmine Ambarwati and Iluka Sax-Williams, two Creators who have strong social motivations fuelling their projects.
How do different creative spaces influence your process?
Working in spaces that allow full creative freedom is first and foremost important to me. I also find it important to work with a diverse team, as this allows for different types of critical thinking to take place. It’s important to be mindful, and working in a diverse space will contribute to your knowledge. Lastly, I think it’s important to be sharing a creative space with individuals that have different professions or skill sets to you. This allows you to help one another to achieve a greater goal compared to one you can achieve alone.
How do you keep inspired? Do different creative spaces influence your process?
Being unable to visit the country has affected my energy and creative flow. Thankfully, I have been able to shift my creative space, which has given me more time to think internally. I like to kick the smaller goals in my day before tackling bigger challenges, so I try to organise each of my tasks to their own grind. I use my creations to display my stories and perspectives, so different spaces impact and influence that process. Currently, I’m trying to just keep strong and connected with my friends and mob.
What do you want people to take away from your project?
To inspire imagination and conversations around the involvement of Indigenous art and designs within these spaces.
Foot Locker have dropped an exclusive white and black edition of the reimagined adidas Forum in Mid and Low cut, which can be shopped .
August 16, 2021
The adidas Forum Newsroom has been brimming with creativity and inspiration for the Creators, who are hard at work on their individual projects. In this segment we caught up with Jewel and Beza to learn how they’ve found the process so far, and what it means to be a Creator.
How do you channel creativity differently as an individual as opposed to working in a collective?
Curating my ideas solo involves a lot of personal exploration and taste making. I ask myself questions such as, ‘What type of contribution can I make to others’ lives?’ My inspiration can even be filtered from other designers or pioneers who are trying to leave an impact on the world, while – more notably – decreasing our human footprint.
When it comes to collaborative work, whether it be an idea we want to explore or a new way of thinking, I love representing others’ ideas of themselves and creating a limitless world surrounding that. We are all the main characters in our lives after all…
What are some other archival adidas models you will be referencing in your video?
Rather than referencing specific adidas models, I’ll be paying homage to the brand’s archival commercials through the storytelling and cinematic elements of my video. Style was simple back then, and adidas captured the power of vintage simplicity before it became a thing. Footwear became the finishing touch to an outfit that you could wear a hundred different ways with a thousand different people.
Foot Locker have also released an exclusive white and black edition of the reimagined adidas Forum Mid and Low, which can be shopped .
August 6, 2021
The cultural capital of Australia, aka Melbourne, is hosting the Forum Newsroom for some of the country's most talented Creators to celebrate the Three Stripes' relaunched icon: the . This collaborative space will allow the Creators – photographers, designers, artists, and creatives – to interpret the Forum through themes of Identity and Community, Sustainability, Culture, Creativity, and Empathy and Equality.