See Kanye West’s Yeezy 700 Lemonade Stand
Some punters walking around in will have an interesting story about buying them. Rather than lucking out on adidas confirmed, or opening the coffers at a consignment store, a number of people grabbed pairs from himself, at a ‘lemonade stand’.
Kanye set up stands across America, getting his whole family involved to man the store and contribute to the mission: donating to the National Alliance on Mental Illness.
Stands popped up around the States, each ran by a local family.