Seoul Seat: Jordan Brand x Helinox Chair One

Had the Jordan Brand x Helinox Chair One been available during the sneaker lineup era, it’s likely the campers would’ve been camping out for this camping chair. That’s some real Xzibit energy.

Nonetheless, Helinox are regarded by the GORP scene as one of the best outdoor furniture makers around. And their lightweight and durable products have become sought after in non-traditional markets, largely thanks to collaborations with heavy hitting labels including NEIGHBORHOOD and Patta. Now, Jordan Brand have ventured into this sneaker-adjacent area of interest with their own personalised take on the signature Chair One. This colourway is certainly inspired by the Air Jordan 3 ‘Seoul’ that released a while back, evidenced by the red, white and blue flag scheme. On the front side of the backrest is co-branded Jumpman and Helinox embroidery, while the back displays Michael Jordan’s name and his iconic number 23 in Hangul text. A small Korean flag tag is also attached to the side of the chair. Also included is a mesh drink holder and matching zip pouch to transport this collapsible chair for easy transportation.

While release details for this collaborative chair are hazy, it’s likely to be a Korea exclusive, as was the case with the Air Jordan 3 ‘Seoul’. Best to call up the plug.