Seoul’s Nike Style is Both a Retail Space and Creative Studio
direct-to-consumer business has made some incredible innovations over the past few years and Team Swoosh continue to stay busy creating concept brick-and-mortars. Their locations in Korea and China made headlines globally last year, which were designed to bridge the gap between physical and digital. Once again blurring the lines between in-person shopping and the online universe is Nike Style, which is both a retail store and a creative studio.
Seoul has been a hotbed for Nike’s newest innovative locations and their latest will be located in the neighbourhood of Hongdae, which is known for its cultural cache and shopping. An immersive location with multiple stories, it allows visitors to express their personal style and tastes. Nike Style will offer a range which is geared toward the lifestyle genre in gender-agnostic zones. Select seasonal products and locally curated collections will also be available.