Skepta Flexes Upcoming PUMA Velophasis at Paris Fashion Week

Last year in September, PUMA announced they would be entering a partnership with Skepta via his Big Smoke Corporation venture. Since then, both parties have remained low – until now! As part of Paris Fashion Week, the Big Cat have taken the opportunity to officially confirm the first silhouette to arise from the freshly minted alliance, utilising the PUMA Velophasis.

Of course, Skepta is no stranger to sneaker collaborations, with an extensive Swoosh catalogue under his belt featuring everything from Nike Shox to the Air Max Tailwind 5. Kicking things off with PUMA, the artist has brought his signature design aesthetic to the Velophasis – dressing the silhouette predominantly in black with white accents. You can expect pairs to be available to shop on February 4 via PUMA.

There's sure to be stacks to come from PUMA's partnership with Big Smoke Corporation, to find out more about the link-up, head here.