Sneaker Freaker Joins Forces with PUMA for Friends and Family GV

Named after four-time Grand Slam champion Guillermo Vilas, the is experiencing a stellar comeback in 2024. To welcome the silhouette back in style, are joining forces with the Big Cat on Centre Court for a heavy-hitting edition exclusively for Friends and Family.

Manufactured in PUMA’s small-scale factory in Ostuni (dubbed La Città Bianca thanks to the evocative whitewashed walls of its old town), the model's elegant shape and crisp exterior mirrors the town’s rich architecture and historical heritage. Each stitch was deliberate and precise, with the model having been crafted with premium suede uppers and a new-and-improved PU foam cushioning for comfort and durability. The fresh GV also uses a roomier vamp and forefoot to create a more premium ride that is sure to exude the power of backhand bull Guillermo Vilas.

'The premium manufacturing process really separates the Made in Italy edition from the rest of the range,’ says PUMA Footwear Designer Jacob Alexander. ‘The details and craftsmanship is really impressive. You definitely feel the difference.'

Replete with grassy green Sneaker Freaker logos debossed on the tongues and gold foil Sneaker Freaker detailing on the lateral sides, the special-edition makeup also features the SF brand logo on the insoles. Over on the heels, a gilded Big Cat logo leaps within green heel tabs. Of course, the GV also features other hallmarks of the silhouette, including perforated toe boxes for breathability and PUMA’s patented Formstrip. 'The Friends and Family edition really leans into the classic, concise aesthetics that we want the GV to stand for,' says Adam Pieters, Head of Product at PUMA Select.

While the collaboration is strictly for Friends and Family, the good news is that the PUMA GV Special is available in the same luxurious quality via the sun-soaked collection – la dolce vita!