In Seoul? Join Us In Celebrating the Iconic New Balance 574 at Bespoke Pop-Up
Attention Seoul sneakerheads! Together with , are hosting an exclusive pop-up activation this week.
Having released in 1988, the New Balance 574 has a rich heritage and storied past that spans three decades. An icon worn by anyone across the globe, the timeless silhouette from the NB arsenal was crafted using components from its 575 and 576 predecessors, making for a heavenly hybrid. Turning up on shelves one day during the late-80s, the effortless design spoke for itself, guiding wearers across any and all terrain in premier comfort. In 2023, the iconic model is still a prevalent force, engaging in collaborations with the world’s finest brands and boutiques and still continuing to set trends.
Celebrating the icon’s 35th anniversary this year, New Balance, in partnership with Sneaker Freaker, are delivering an immersive pop-up event at the The Hyundai Seoul this week for a limited time. Attendees will have the opportunity to experience a unique space that celebrates the model’s icon status and some of its most popular iterations. Throughout the pop-up, bespoke digital art will hero the 574 family while a product archive curated by Sneaker Freaker will showcase a lineup of iconic and rarely seen pairs. Within the highly curated selection are multiple pairs that represent why the 574 is 'Worn by anyone'.
A lucky few attendees will get the chance to take home an exclusive 574 zine created for the Seoul pop-up.
There’s no RSVP needed to attend, just enrol at the front kiosk on arrival.
Come say hi and celebrate the 574 this week!
The Hyundai Seoul, Iconic Square, B2F
August 31 – September 6
Monday – Thursday 10:30am – 8:00pm
Friday – Sunday 10:30am – 8:30pm