12 Apr 2018

Industry News

SNL Mocks Nike Marketing With 'Pro-Chiller' Commercial

Snl Pro Chiller Leggings 1

SNL’s latest piece of corporate satire takes on marketing, comparing how the brand says we can use its performance products with how we actually use them.

In particular, SNL looks at Nike’s athletic leggings, which are designed to wick away sweat during intensive activity, but are more often used to soak up spills when chilling on the couch. Indistinguishable from most Nike advertisements until it starts talking about being a ‘couch panini’, SNL’s Pro Chiller is a parody many can relate to.

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12 Apr 2018

Industry News

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