Steven Smith Joins Crocs as Head of Creative Innovation

One of the industry’s most prolific sneaker designers has announced that he’ll be joining as their head of creative innovation. Smith, who’s held positions at , , , and , will be working across both the Crocs and HEY DUDE brands. The move comes after Smith parted ways with back in August, where he had been working for eight years.

Smith is a footwear veteran and the self-proclaimed ‘Godfather of Dad Shoes’. He’s the big brain behind models like the and , the Reebok and the , but will be expecting a new challenge when he joins the moulded clog brand come December 2. In this role, Smith is expected to push Crocs forward through his creative vision and execution and will be responsible for introducing new silhouettes into the mix and evolving Crocs’ existing design language. Speaking on his upcoming appointment, Smith said ‘I have a penchant for taking design to new places and I’m grateful for the opportunity to bring my knowledge and expertise to these storied brands. There is incredible potential to explore new forms and functionalities across the Company’s iconic product portfolio and continue pushing boundaries through innovation.’

Crocs Brand President Anne Mehlman continued, ‘Since our inception we have prided ourselves in being a disruptor in the category and for pushing the envelope on product innovation. That is one of the many reasons that we are thrilled to be adding Steven Smith, a true icon in the footwear industry, to our talented design teams. I can’t wait to see what we create together as he brings his unique creative vision to Crocs, Inc.’

Smith is the latest designer to help lead Crocs further into the sneakersphere after they appointed as creative director of the Crocs Pollex Pod line last year. Stay locked to Sneaker Freaker as we follow Smith’s moves with the brand.