Streetwear Label Chinatown Market Announces Name Change to ‘MARKET’

After announcing a re-branding back in March, streetwear label Chinatown Market have officially unveiled their new name: MARKET, stylised as MA®KET. Revealed via their socials, the commitment to change the name was sparked by a petition from the Asian American community amid growing violence towards minorities.

‘We are now MA®KET. We wanna thank each and every one of you for your patience and support throughout this journey. Huge shoutout to everyone on the team and all the extended family for everything you did to get us here. We can’t wait to show you all the new products, content, and collaborations we’ve got planned for ya,’ the brand said in an Instagram post.

Alongside the re-branding, MARKET have donated recent proceeds to non-profits working with the AAPI community.

‘The Asian American community is rightfully demanding all of us think and act more honestly. We should have done this sooner but it is never too late to do the right thing,’ said the brand back in March when announcing the name change.