Superkicks India Held An Air Jordan 1 ‘Lost and Found’ Scavenger Hunt
At the heart of the Indian sneaker scene is retailer ! They’ve recently opened their epic in New Delhi alongside their Mumbai, Bengaluru and Hyderabad brick-and-mortars. Still riding high, they wanted to do something special for the release of the ‘Lost and Found’.
Superkicks, tapping into the vast communities in each of their four cities, held a scavenger hunt where they asked punters to find tickets to enter the in-store raffle. In the spirit of the ‘Lost and Found’, they enlisted four legacy Indian sportswear retailers and hid the tickets there.
Alongside the hunt was a barrage of video content highlighting the meaning of the shoe and the community surrounding it. They also celebrated the drop by decking out each of their stores to resemble mom-and-pop retailers. They also dropped a custom Superkicks apparel collection that features bowling shirts and shorts inspired by the OG ‘Chicago’.
Peep the imagery and video above, and stay tuned to Superkicks socials for more epic releases!