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19 Jul 2011

Industry News

Swizz Beatz Video... Werclassic Is Live!

Swizz 2

SWIZZ BEATZ and REEBOK have both thrown their keys to the Aston in the same bowl, initiating a creative partnership that seems unique in the footwear world. Basically SWIZZ will act as creative director, bringing his innate street smarts and posse of urban musician friends to the same table... what that means for Reebok product is hinted at by the new Kamikaze, and we look forward to seeing what else is in store.

In the meantime, werclassic.com has just released an exclusive video titled 'Inside the Mind of Swizz Beatz!'... so for any fans out there who wondered what was inside SWIZZ's mind, here's your answer.

19 Jul 2011

Industry News

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