The Essential Edit: Stock Up on Classic Sneakers with 25% Off

Classic sneakers are classic for a reason. They withstand the ebbs and flows of fashion's fickle trends, they exude timeless style, and you find yourself replacing your old faithfuls with new pairs year after year. The drawback? Nabbing them for under retail can be a hard task, because they never go out of style.

Enter THE ICONIC and their Big Brand Sale, which is serving up a 25% discount on some of your favourite silhouettes! Whether you're looking to double up on your Vans Slip-Ons, freshen up your beat Chuck 70s, score some crisp Reebok Club Cs, or even inject some colour with the GEL-Lyte III or GEL-Quantum, you can now cop with a rare discount on all these rotation essentials!

There's always room in your rotation for another pair from the SoCal stalwarts. Be it Authentics, Style 73s, Sk8-His or something else from their legendary category, the options are boundless.

SHOP THE VANS RANGE

From its hardwood heritage to its adoption by (nearly) every subculture under the sun, the Chuck Taylor All Star is the embodiment of classic.

SHOP THE CONVERSE RANGE

The Three Stripes back catalogue runs deep, with greatest hits that span decades, and an aesthetic that still holds in the 21st century.

SHOP THE ADIDAS RANGE

Know for their heritage and modern-day street panache, the 'Bok have a huge lineup of everyday drivers.

SHOP THE REEBOK RANGE

Classics don't have to be black or white. Opt for beloved silhouettes in eye-catching hues to fire up your rotation.

SHOP THE ASICS RANGE

If your beaters have seen better days, or if you're looking to expand your footwear horizons, there's no time like the present. It's easy, no code needed!

Hit up THE ICONIC's Big Brand Sale for some new classics - and so much more - from now until Friday, 28 August!