The Reebok Beyond Question Zine Celebrates the Question Mid’s 25th Anniversary

Reebok’s legendary Question Mid, the debut signature sneaker of lifetime endorsee Allen Iverson, turns 25 this year. Alongside retro bringbacks, high-profile collaborations, and even ‘OG Meets OG’ crossovers, the distinct basketball shoe has been celebrated with Beyond Question, a zine put together by Team Reebok.

Calling on brand archivists, designers, sneaker nerds, young creatives and, of course, Bubba Chuck himself, this publication comprehensively unpacks a 25-plus-year legacy. Breakdowns of the design, its history on- and off-court, and a tribute to its enduring popularity are all made clear.

Beyond Question can be read digitally here. Want a physical version? Reebok are raffling 75 limited-edition copies – and some have been signed by Allen Iverson! Sign up and donate to BOKS, a youth physical activity initiative, to enter here. Entries close August 21.

On August 21, Reebok are also bringing back the obscure ‘Suede Toe’ edition of the Question Mid. Get those release details here.