Trae Young Signs with Jordan Brand

All-Star Trae Young is a sneaker-free agent no longer. announced the Hawks’ guard signing over the weekend. Throughout his lapse in sneaker endorsements, Young has not been shy about wearing and Jordan gear on the court. He routinely played in the , something which now can be expected to continue. The move officially marks the end of his signature line with , a partnership that had been somewhat rocky with adidas canceling the fourth iteration earlier this year. In the wake of their massive success with and the , as well as the popularity of signature line the Three Stripes, strategy pivoted away from Young.

While it is currently unclear if a signature line for Ice Trae is in the works, the move adds to Jordan Brand’s already impressive basketball roster. Young joins a stacked cast headlined by the likes of , , and. Trae, who played college basketball at his hometown school the , has expressed excitement about getting to don the Jumpman. The Sooners became a Jordan-sponsored team the year after Young left for the NBA. Alongside promotional marketing images, Jordan Brand has also released a Q&A detailing the athlete’s decision and enthusiasm for the move.

When you look at the Jumpman, what’s the first thing that comes to mind?

When I look at the Jumpman, the first thing that comes to mind is the culture. Jordan Brand sets the tone for hoops culture and personifies greatness. The Jumpman really speaks for itself and I’m excited to join the family.

What did it feel like the first time you put on a pair of Jordans?

As a kid, you always dream of lacing up in your first pair of Jordans. You put on that first pair, you feel invincible and like you can take on the world. As a kid, I always puffed out my chest a bit more when I had my Jordans on.

What’s it feel like now to put them on knowing you’re part of the Jordan Family?

Being a Jordan Brand athlete and putting on my Jordans again feels great. Joining this family is a full-circle moment and an honour that I am so excited for.

What’s one rule you think everyone should break?

Following the pack and blindly following others. To be great, you have to step outside of your comfort zone even if that means facing criticism or being ridiculed.

People always say you’ve got to wait your turn. What do you say to that?

I say you’ve gotta be aggressive, get yours, and pave your own path. Every day is a new opportunity to work hard. As I like to say, it’s always Another Day Another Opportunity. Waiting your turn is never going to get you where you want to go to achieve your dreams!