UNBANNED: The Legend of the Air Jordan 1

This is the story of Air Jordan 1, the shoe that tapped a cultural nerve deep inside a generation, unlocked the voice of so many voiceless, and transcended sports to become a global phenomenon.

Beyond the shoe’s iconic image, and deeper than the legend of its namesake – Michael Jordan – UNBANNED: The Legend of the Air Jordan 1 explores AJ1’s role in giving birth to sneaker culture, re-shaping the game of basketball, and the very identity of the NBA. It revolutionised the business of the professional athlete as a brand, and radically disrupted a generation to define our modern global culture on and off the court.

Check out the trailer above!