Undefeated Opens Their First Location in New York City

Undefeated have been a cornerstone within the sneaker and streetwear scene, using heavy military and sports influence for the LA-based brand. Through the years, more Undefeated doors have opened and spanned across the West Coast and Asia, and now the brand has opened their first store in New York City.

To celebrate the launch of the New York store, Undefeated have dropped a few NYC-exclusive pieces such as the upcoming Undefeated x Converse Weapon ‘New York’. Cargo green Yankee fitteds featuring Undefeated’s 5 Strikes logo as well as Canal Street-inspired tees were also dropped for the store’s launch. For friends and family of the brand, a New Yorker cartoon-inspired tee was given out, taking an iconic line from Nicky Santoro played by Joe Pesci in the movie Casino.

Undefeated New York is officially open today, located in Soho at 75 Kenmare Street in New York City.