Official Images: UNDEFEATED x Air Jordan 37
Officially announced in July, the will be looking to continue the strong momentum generated by the the preceding model ubiquitous across the NBA in season 2021–22.
The Jordan Brand are now tapping premium L.A. sneaker boutique to help spark some buzz around the new performance shoe, the Air Jordan 37 collaboration, this time inspired by military flight jackets.
Composed in a mix of ‘Olive Green’ and ‘Orange’, the model utilises a mix of mesh, suede and synthetic materials, while UNDEFEATED branding and camp details emphasise its militant vernacular.
Revolving around the three stages of jumping – crash, load and launch – the AJ37 utilises a TPU mould encasing Formula 23 foam – the newest flagship foam from the Jordan Brand. A carbon fibre midfoot shank returns for the first time since the AJ32, while the popular Zoom Air Strobel unit is again installed for snappy responsiveness.