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03 May 2010

Industry News

Undrcrwn Spring 2010 Preview

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The kings of the hardwood court, Undrcrwn, are back with their Spring 2010 collection... but this time they’re taking their A-game to the grass with this tennis themed range. Inspired by the legendary antics of John McEnroe, the Love Means Nothing season is tailored for the Super Brat in us all. Pick it up at Undrcrwn stockists worldwide or at their website.

From the Press Release:
'Rebel Yell' T-Shirt + 'Rebel Yell' Organic Sweatshirt-  It ranks as one of the most memorable moments in sporting history. Back in 1981, a young frizzy haired, headband wearing, soon-to-be tennis legend broke down at Wimbledon. It was an  umpire's refusal to rule his serve that caused the immortal reaction "you cannot be serious."  We respect this legendary rebel as a dominant force whose reputation was built just as much on his personality as his athleticism. 'My Troop' Organic Sweatshirt-  A sports heritage inspired piece that takes cues from '90s activewear and mixes it  with organic textiles.Love Means Nothing T-Shirt- In tennis love means zero, but translate it for today's world and it becomes a rebellious mantra.

03 May 2010

Industry News

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