UNKNWN Celebrate the Nike LeBron 8 ‘South Beach’

LeBron James’ concept store UNKNWN continues to provide Miami with plenty of sartorial inspiration, the streetwear store still expressing its central ‘The Sport of Fashion’ tenet.

Recently celebrating its 10th anniversary, the legendary Nike LeBron 8 ‘South Beach’ is making a return in 2021, and UNKNWN are definitely showing up for the party. Painting their outdoor basketball court in a sexy ‘South Beach’ mix of pink and blue, UNKNWN have emblazoned their storefront with a new welcome message: ‘Welcome to South Beach.’

Located in Wynwood, Miami, King James’ regal crown logo also makes an appearance, with Swoosh and UNKNWN branding also headlining the three-way collaboration. Scheduled to arrive over the coming months, the Nike LeBron 8 ‘South Beach’(originally dubbed ‘Pre-Heat’) of course marked LeBron’s much-publicised move to Miami from Cleveland.

Keen to read more about the UNKNWN store? Read our interview with the founders.

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