VF Stock Is Surging Despite Selling Supreme

VF Corp, the parent company of and , released their Q2 financial results and they’re pumping. On Monday, VF’s stock surged on Monday after the company announced better than expected revenues and swung to a profit.

‘Our results in the quarter met our expectations and reflect a sequential and broad-based improvement in year-on-year trends. At the same time, we made further progress on our four Reinvent priorities and we are on track to reach our previously announced $300 million savings target by the end of FY25,’ said Bracken Darrell, president and CEO of VF Corp in a statement.

This news comes after the company sold New York skate legends to . 'Following the completion of the Supreme divestiture on October 1, 2024, we delivered on our commitment to pay down VF’s $1 billion term loan due December 2024,’ Darrell added. ‘Our Americas regional platform is fully operational and showing promising signs, while the performance at Vans is improving. In summary, we advanced our turnaround plan towards a return to growth and strong, sustainable value creation at VF.’

For their third quarter, VF Corp are expecting revenues of around $2.7 billion to $2.75 billion, representing a decline of between 1 and 3 per cent year-on-year. For Vans in particular, VF are looking to revitalise the iconic SoCal brand in the United States, making the first step by hiring ex Lululemon CPO Sun Choe as their global brand president.