Women's Sneaker Boutique Finesse Open Premium Store in Fitzroy
Australia’s first and only women’s-dedicated sneaker boutique, , are celebrating their tenth anniversary by moving into a new premium location on Gertrude Street in Fitzroy. Boom Studios collaborated on the design of the store, creating a calming space filled with smooth finishes via brushed aluminium shelves and concrete floors. The clean aesthetic allows the light to reflect throughout and the product to be the hero.
On this exciting step, Finesse Founder Murata Prajumas says, ‘Gertrude Street has always been synonymous with creative energy and forward thinking retail. Moving Finesse here is a natural step as we enter our 10th year. This space encapsulates our brand ethos—contemporary yet timeless, refined yet welcoming.’
Finesse recently joined in hosting the debut IRL , which celebrated the unique women in the footwear community and fostered a dedicated space for telling stories. The sneaker boutique champions women-led creativity at every level and will continue to serve the community with curated sneaker and apparel releases in their new store. Finesse stock sneakers from the major players like , , , and , and they are now ushering in a new focus on apparel with brand partnerships to be revealed soon.
The Gertrude Street opens on March 6, so head down and check it out!
Address: 240 Gertrude St, Fitzroy, Melbourne
Opening hours: Tuesday–Saturday: 11am–5pm; Sunday: 12–4pm.