The Big Cat Corporate Shuffle Continues: Tara McRae is the New President of PUMA North America

Tara McRae has been appointed as the President of North America –  making history as the first woman to hold the title within the Big Cat pack! She will immediately take over the position.

McRae isn’t a newbie to the PUMA family. She originally served for a decade between 2006 and 2016, then going on to leadership positions at Tom Brady’s TB12 and . She rejoined The Big Cat in August 2024 as the Senior Vice President of Brand and Strategy. McRae is set to succeed Bob Philion, a 20-year PUMA loyalist who began his journey in 2005 and later playing a big hand in PUMA Golf. Previously he served a six-year tenure at .

‘With Tara, we have appointed a leader with a great understanding of our consumers, our industry and the North American market,’ said PUMA chief commercial officer Matthias Bäumer in a press release. ‘I strongly believe she has the experience and the strategic mindset to help us succeed in this crucial market. I want to thank Bob for the past eight years as the President of PNA, a time during which we put PUMA back on the map in North America, and I wish him all the best for the future.’

This isn’t the only of PUMA’s upper echelon! Unexpectedly this week, CEO Arne Freundt stepped down due to ‘differing views on strategy execution’.

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