Nike and Zellerfeld Reveal the 3D-Printed Air Max 1000
While 3D-printed sneakers are nothing new, they are stepping further into the zeitgeist. Over the past few months alone we’ve seen reveal their and present PUMA , and now the Swoosh is set to reveal their latest silhouette in partnership with , the .
Signalling a new expression of Nike’s legendary Air Max tech, the AM1000 is a futuristic reimagination of the , the Centre Pompidou-inspired, -designed behemoth that changed the sneaker scene forever. The AM1’s DNA is still visible, as it boasts a similar silhouette, deviating with a uniquely structured shape in place of the model’s usual leather mudguard. A customary Air Unit is embedded into the heel, while programmed cut-outs arrive in the form of mini Swooshes on the sidewalls. The printed texture even mimics mesh – a nice callback to its OG form.
Speaking on the new model's design, Nike’s Chief Innovation Officer John Hoke said: ‘As an innovator, what's most exciting to me about the Air Max 1000 are the new solutions we can achieve with next-level manufacturing. It's control, times precision, times expression — all of which are vital to sport and to design. When those variables of control, precision and expression are multiplied at once, the future of our product really does feel unlimited.’
Though there’s not exactly a shortage of modern-day , it's certainly interesting to see the AM1 come to life through a brand-new lens, and while it's not yet clear whether the model is conceptual or due to ever hit the shelves, they will be available to view at ComplexCon. Stay tuned for more release info as it comes in, and find out more about Zellerfeld’s process .