Power Up: 100 Thieves Launch the adidas Palos Hills

Founded by former Call of Duty veteran and YouTuber Matthew ‘Nadeshot’ Haag, the esports powerhouse and lifestyle brand 100 Thieves continues to fuse the realms of esports and streetwear. Following an apparel collaboration with earlier this year, the two are set to unveil a fresh sneaker silhouette next month. Named after Palos Hills, Illinois – a tribute Nadeshot's hometown – the model taps into the recent trend of low-profile classics that have .

According to adidas, the Palos Hills reimagines a specific silhouette from their archives, though the original model remains under wraps. Rendered in black and red – 100 Thieves’ signature colours – the design showcases the brand’s script logo on the tongues. In addition to the sneaker, 100 Thieves will launch a complementary apparel line. The collection includes motocross-inspired long sleeves, reminiscent of OG esports gear, along with accessories like socks, caps, and crossbody bags featuring the brand’s iconic flame motif. A hooded jacket and carpenter-style pants complete the versatile and street-ready capsule.

The 100 Thieves x adidas collection launches on November 2 on 100thieves.com, and the global launch continues on November 6 through adidas.com.

Can’t get enough of gaming culture? Make sure to our two-part series detailing the greatest video-game inspired sneakers yet!