A Tidy 'Blue Nebula' Blesses Nike's Air Max 98

When Sergio Lozano designed the inimitable , he created a cult classic.
It was a mammoth feat for an aspiring industrial designer who didn’t set out to design shoes, and few expected that he'd repeat the success.

But in 1998, he did. He pulled a rabbit out of the hat by whipping up a formidable successor to Nike’s : the heavily branded .

A couple decades later, we’re still fiending for the design. Noobs will have eyes only for colabs whipped up by et al. whereas true fans of the design will see gems like this ‘Nebula Blue’ and jump on them. If you count yourself in the latter, this 98 will hit NDC on May 24.