adidas BOOST
Adidas have unveiled their latest running innovation – it's called BOOST. It's a pioneering cushioning system created to harness and return the wearers energy with each stride. Partnering with chemical company BASF, adidas explored the idea of creating energy capsules by blowing up TPU granules then compressing them together to create the most responsive cushioning ever seen in the running industry. Fusing this new technology with a Torsion System shank through the arch and a Techfit upper created from elastic polyurethane makes for an explosive running experience. The adidas Energy BOOST is set to hit retailers February 27th. Head to the for more info.