The adidas ‘Deadpool & Wolverine’ Collection Has Finally Arrived
Film-franchise inspired sneakers have been a hot commodity over the past few years, especially within the burgeoning Marvel universe. The latest popcorn blockbuster dubbed Deadpool & Wolverine has arrived in theatres around the globe. While cinephiles are psyched that is back breaking the box office, sneakerheads are equally as pumped for the sizeable collection that’s finally arrived. Within this collection is a swathe of sneakers, both for lifestyle and performance, alongside a selection of slick graphic tees.
Shane Jochum, senior director at adidas, said in a press release: ‘Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films.We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.’
The Marvel x adidas collection kicks off with a plethora of lifestyle product, with the being one of the highlights. Two themed colourways have been crafted after the two protagonists of the film, using their signature costume colours. There’s also a , which takes a low-key blacked-out approach, boasting the ‘Kidpool’ graphic along the heel counter. Alongside the trio of lifestyle releases, adidas have also crafted a themed-out AdiZero Electric cleat that is kitted with the Deadpool colourway.
The Marvel x adidas 'Deadpool & Wolverine' collection will launch on August 1 through the Team Trefoil webstore.