Alpha Industries Team Up with New Balance for Fresh Collection

Alpha Industries have revealed their first ever collaboration with New Balance, unveiling a fresh collection that includes a limited-edition 574. The release represents a continuation of the American heritage brand’s Spring/Summer 2021 seasonal theme, combining utilitarian aesthetics with heavy duty materials.

You can match these two 574s with other members of the capsule, which includes a hoodie, quarter-zip pullover, joggers, a ball cap, and two t-shirts. 

New Balance sure have been in hot collaborative form recently, carefully curating a roster of designers and brands that are known for their cult-like appeal and ground-level admiration. Late last year we had the pleasure of talking to Joe Grondin, senior manager of global collaborations, to chat about the art of building lasting partnerships. You can read all about that winning formula here.

The collection releases today, and is available from the Alpha Industries website.

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