'Tell Your Friends You Love Them' in the ADWYSD’s adidas Superstar
News on this release was first published on February 16, 2024.
Update February 19, 2024: The Always Do What You Should Do x adidas Superstar is preparing for a wider launch through Team Trefoil channels. Peruse the shots below and head to the Confirmed App to cop.
London-based skate and surf label Always Do What You Should Do have officially confirmed that their collaboration is on the way, which will be part of an ongoing partnership between the two.
Through this linkup, ADWYSD looks to pay homage to their roots in both New Zealand and London while also championing their mantra of ‘Tell Your Friends You Love Them’. The entire upper is crafted using sustainable faux black leather, bolstered by puffy tongue detail and their signature @ sun logo. A high-vis heel tab and interchangeable laces add some subtle colour pops, alongside subtle insole branding that features the words ‘London’ and ‘Mount Maunganui’.
To celebrate their partnership and the individuals that make up the diverse communities of both skate and surf, ADWYSD and adidas have joined forces to hold a community space this weekend in Hackney, London.
If you're looking to scoop the Always Do What You Should Do x adidas Superstar collaboration, pairs will land via the London-based brand's channels on February 17 with a wider release to occur via the Confirmed app on February 23.