Another Look at the Concepts x Nike SB Dunk

It’s not often a brand will release a shoe touted as ugly, but this particular x colab is loud and proudly advertised as ugly. The colourful SB  is designed with the express purpose of resembling an ‘Ugly Christmas Sweater’, which is one of those perplexing things that has become ironically cool due to a universal yuletide nostalgia.

You could spend countless hours staring blankly at the marled multicolour upper and all-over print, engrossed in its complexity as the family hubbub buzzes around you. Perhaps ugly is a survival mechanism. Your overly opinionated uncle may hesitate before wrangling you into a spirited debate about capital gains taxes when he sees your wearing the shoes of a madman/madwoman/mad-child/mad-infant.