Are adidas Playing Atric on us?

The shoe previously referred to as the the is back in black. The have really taken to switching names post-release lately — the Iniki for example – which really makes things confusing. Were they calling this the F/22 the whole time? Did they never make it clear?

Furthermore, but the entire spiel behind the design has shifted too. No longer is this being marketed as a rugged outdoors shoe, it’s now an urban ‘streetwear moccasin’ — whatever that means. All this sidestepping, we can’t help but feel like adidas are messing with out mentals. Stay sharp sneaker seekers, don’t let ‘em trick you.

The adidas Atric — sorry, F/22 — in ‘Triple Black’ will be available on July 6 from select stockists.