The New Balance 740 Arrives Pretty in atmos Pink

boasts one of the most storied sneaker collaboration catalogues in the industry, and now their women’s exclusive line atmos pink is getting into the game. The appropriately pinked-out New Balance 740 was revealed by atmos pink’s PR specialist Yoppi and it's set to drop in women's exclusive sizing. Similar to the Bandana-inspired New Balance 1000 recently teased by atmos’ Creative Director Hirofumi Kojima, this 740 does not bear any atmos branding but it still has atmos' signature design DNA via the colourway.

The atmos pink 740 appears in a variety of pink hues that pay tribute to the label's name and branding. Light pink takes on the mesh and bulk of the build, while a darker hot pink stands out on the New Balance branding and accents. Completing the design is of course metallic silver, with the reflective hue gracing the overlays for a glowy vibe that is then complemented by a sunset design on the insoles.

No official release date has been announced yet, but the atmos pink x New Balance 740 is expected soon. Keep it locked here for official details as they become available.