Beyoncé Signs With adidas!
We have MAJOR news for Three Stripes fans: has signed a signature sneaker deal with !
The folks in Herzo officially confirmed the news on today, while CNBC's Jess Golden that the partnership won't just be limited to signature sneakers. In addition to Bey-branded kicks, the 'multi-layered' partnership will also include apparel, as well as a re-launch of Beyoncé's own brand under the adi umbrella.
'This is the partnership of a lifetime for me,' said Beyoncé in a press release. 'adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.'
Stay tuned to see what Mrs. Carter and the Three Stripes are cooking up!