'Blush' Yeezy 500s Pre-release This Week

The is perhaps most divisive sneaker, but that’s not going to stop it selling out this week. News from Yeezy Mafia predicts that the ‘Blush’ colourway of the 500 (previously known as the ‘Desert Rat’) will pop up on the adidas App on February 14, available only to punters in LA.

This doesn’t mean the global release is cancelled. This has been labelled a 'pre-release' — a clever move to stir hype — and Mafia report the wider release is still coming sometime in March.