Does the Concepts x New Balance Partnership Ever Miss?

Legendary retailer , spearheaded by Deon Point, has a long history of collaborative partnerships with a swathe of brands and has crafted some of the all-time greatest sneakers to date. While having a love affair with almost everyone in the sneakersphere, arguably none have compared to their relationship with . Over the many years, they’ve tapped an array of models in the Boston-based brand’s catalogue, including the resurrection of the iconic last year. For 2024, New Balance and Concepts are looking back to 2012, channelling the ‘Seal’ for the ‘Hours and Days’.

When Deon Point first teased the upcoming colab, the connection between this latest release and the ‘Seal’ was instant. Original touching down in 2012, the ‘Seal’ was inspired by fabrics used to create US military shoes, and now the palette has been used for their 1906U. Dubbed ‘Hours and Days’, the campaign surrounding the releases compares the perspectives of old and young and the places they find common ground. Highlighted is Robert ‘The Raven’ Kraft, who’s continued his streak of running for 49 years, which has been enough to run around the globe six times over. Alongside ‘The Raven’ is New York-based marathoner Tashawn Richards.

‘Once I heard about Raven and his story, it felt right to include him in our campaign,’ Deon Point said. ‘It all started to make sense in bridging the gap between old and new with our bring back of the SEAL.’

The Concepts x New Balance 1906U ‘Hours and Days’ has been locked in to land on August 2 exclusively through Concepts' channels.