Dior’s Teched-Out B30 Sneaker Runs Catwalks and Sidewalks
Within three years of joining the fashion fortress that is the House of , has steered the brand in an excitingly futuristic direction from head to toe. For Spring 2022, Jones starts from the ground up with the new B30 sneaker, a take on the cutting-edge athletic aesthetics of performance runners, which are elevated to the lofty luxury standards of Dior.
The B30 is a departure from the overtly dadcore designs and ironically unattractive sports shoe inspirations that were once pervasive in the luxury sneaker space. Thanks to Jones’ in the shoe game, plus a personal fondness for trainers, the lauded Dior artistic director already knows the ingredients for a tasty sneaker. Technical materials including microfiber and mesh are lightweight standards, while layered panelling maintains a familiar look.